I particularly enjoy the design challenge involved with logos and business cards. Representing the essence of a company in a small and eye-catching image is a fun challenge. It’s a wonderful feeling when you know you’ve nailed the perfect graphic, and of course, when when the client agrees! And a business card is like a miniature poster. I’ve had lots of fun with a wide variety of logos for businesses, individuals, and miscellaneous organizations.
… and this business, focused on selling IBM computers, wanting to show a bridge to bridge graphic – for its inherent symbolism as well as geographic imagery showing location in the San Francisco bay area.