What is 4wdesign?

The four worlds of design are parallel to the four levels of perception: the worlds of Action, Feeling, Thinking, and Being. Good design responds to all four levels.

Design across multiple media platforms

WEBSITES

Information gathering, functionality design, user interface design, implementation, maintenance, and training are all included.

BRANDING, LOGO DESIGN & MARKETING MATERIAL

Your one stop shop: Publications of all kinds, trade show material, signage, presentations, etc..

NEWSLETTERS

Digital and print.

BUSINESS REPORTS AND WHITE PAPERS

Editing and formatting of white papers, infographics, design and layout.

About the Design Process

I pick up where a client needs design work – this could be a new logo before starting a web project, adapting an existing logo with pre-existing typography and color combinations, redeveloping a website or marketing material, and more. I work with clients wherever they are. Many already have branding, color schemes, typography, etc., and many need assistance getting to their perfect blend of design elements and content.

In all cases, I show the client design options until they like the way the project looks. I find that graphic design is collaborative – it’s important to be able to show clients work in progress even if it’s not polished and get feedback and ask questions. 

Much of the web work I do these days uses WordPress as a CMS. I can help you with a site from thought through full implementation. I also train folks so they can edit their own sites.

Sound interesting?

SEO and Accessibility

There are many ways to improve your website’s ranking among search engines, an important part of designing a website. SEO (Search Engine Optimization) and Accessibility improvements can also be made to existing websites.

Have a design project you’d like to discuss?

The best way to reach me is by email: etobedesign(at)gmail(dot)com.